My favourite filming location and second home

In addition Andrew offers consultancy in business development and brand creation


Core Skills & Expertise

  • Brand architecture and ecosystem design (multi-brand strategy)

  • Naming, storytelling, and visual identity creation

  • Product and packaging development (food, supplement, and DTC brands)

  • Start-up consulting and investor readiness (SEIS/EIS)

  • Culinary concept development and food innovation

  • Marketing, content, and social media strategy

  • Hospitality operations and customer experience

  • Organic food retail and supply-chain management

  • Sourcing and manufacturer negotiation (France, UK, China)

  • Sustainable product design and circular economy thinking

  • Business model design and margin optimisation

  • Video and media production for brand storytelling

  • Investor presentation and fundraising strategy

  • E-commerce development and online sales funnels

  • Leadership, recruitment, and creative team building

  • Bilingual (English/French) communication and presentation

Awards & Highlights

  • Michelin Guide recognition (“Assiette”/“The Plate”) for culinary excellence

  • 20+ years of cross-sector experience in food, wellness, and entrepreneurship

  • Founder of ROOTS Remedies, MENDHIM, FUNGHE, and REMEDY — integrated under the ROOTS Wellness House

  • Creative director and brand consultant for start-ups and international founders

Email
andrew@apgbrand.com

Phone
(+44)07943491205

ANDREW PAUL GOLDSBY

Founder, Brand Architect & Chef

APG Brand Agency | ROOTS Wellness House

Andrew Paul Goldsby is a professional chef, restaurateur, and entrepreneur with over 20 years of experience across hospitality, organic retail, and brand creation.

He has built and directed multiple ventures in the South of France and the UK — from award-winning restaurants and food stores to health and wellness brands under the ROOTS group.

A passionate advocate for sustainable development and Mediterranean sourcing, Andrew now works as a Brand Architect and creative director through APG Brand Agency, helping entrepreneurs and founders build brands that connect purpose, product, and profitability.

His expertise bridges culinary artistry, business strategy, and creative design — shaping authentic, founder-led brands in food, wellness, and lifestyle.

“I build brands that feel alive — brands with soul, story, and scalability.”